According to CNN-IBN “Google has done its bit to save energy by launching Blackle — a Google search page that saves energy”, based on the theory that black pixels take less energy to display than white pixels. (Here’s a screen-grab of the story.) There are at least two problems with this.

First, this is not applicable to LCDs — the backlighting on LCD displays uses energy no matter what colors you use on the screen. The good news is that LCD displays use far less energy than CRTs do, completely eliminating the need for display hacks. LCD monitors are still not ubiquitous in India, so if you wish to save energy you should probably buy one.

Second, Blackle wasn’t launched by Google. A quick look at its About Page would have told IBN that. Or a whois check. Apparently a “Google Custom Search” logo is enough to confuse IBN’s tech reporters. Good to see that India’s mainstream media continues to remain cheerfully clueless about technology reporting.

(Update: IBN has now corrected the story. See the screen-grab if you want to see the original.)