Mobile operator 3 is all set to offer ADSL/Cable-style flat-rate pricing plans for people using their 3G network. UK service will begin next month, other countries are slated to follow soon. This was long overdue; I remember the complete cluelessness on a 3 rep’s face in 2003 when I asked him why I had to pay extra to send email on a network touting its data capabilities. 3 and its cohorts seem to have gotten the religion now, with Sony-Ericsson’s President quoted as saying “Moving to flat rate charging is the key to unlocking the value of the mobile internet”. No kidding.