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The ToI Raises its Page View Count

More on India’s premier trashy tabloid. For some time now, The Times Of India has now stopped giving single-page views of articles. Even for small articles, you now have to click through to a second page. Someone at Indiatimes must’ve been on a page-view doubling jihad. Compare ToI’s approach to the NYT’s, which for all its faults doesn’t split small articles, and has a clearly visible “Single Page View” link.

Add to this the atrocious writing, and the infernal blinking ads (also guilty: The Hindu, which is a far better newspaper than its crappy website would lead you to believe), and who really wants to visit ToI on the web any more? Certainly not me.

19 November 2003 12:56 pm

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