GSM Operators strike back, customers smiling: In a bid to compete with limited mobile services by basic service providers, cellular companies on Thursday announced a uniform mobile-to-mobile STD rate of Rs 2.99 per minute. Not good enough. Here’s what Airtel will have to do to retain me: 1. most important: free incoming - from landlines as well. 2. STD rates should be be 2.99/minute for all phones - including landlines. 3. Cheaper SMSes. Rs 1 per SMS sent doesn’t cut it anymore. And I don’t care what the COAI is whining about interconnect rates: if Reliance can lobby, so can you - go get those interconnect rates scrapped. But for God’s sake stop whining and try to deliver value to the customer for a change.