Wired:

More than 30,000 employees at Indian call centers, among whom Radhika becomes Ruth and Satish becomes Steve, are told to adopt American names and say they are calling from a U.S. city in order to put their American customers at ease.

Their training includes a smattering of U.S. history and geography, along with speech therapy so that they will sound “American.” Some call centers are adorned with American flags to give a cultural feel to the place.

Along the way, these employees are exposed to a way of life that can come into direct conflict with their conservative values and, sometimes, their sanity.