From the end-of-free dept: TNT Subscriptions: can they pull this off? Not even the NY Times — who have an electronic edition — or Salon with their premium content make the mistake of asking people to pay up after the first page itself. Living Media is probably betting on the strength of the India Today/Aaj Tak franchise to win it subscribers, but it may be forgetting that the people who read IT or watch Aaj Tak will be the last to pay up for this — and a lot of them are savvy enough to figure out alternative sources and start going elsewhere. It’s position in the NRI market is a lot stronger, though, since it is read by far more of them vis-a-vis Outlook, Frontline and The Week. Is the India Today brandname worth paying the (admittedly affordable) Rs500/$10.50 per year? Questions, questions…