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Cluetrain

The Cluetrain Manifesto — “Life is too short,” we say, and it is. Too short for office politics, for busywork and pointless paper chases, for jumping through hoops and covering our asses, for trying to please, to not offend, for constantly struggling to achieve some ever-receding definition of success. Too short as well for worrying whether we bought the right suit, the right breakfast cereal, the right laptop computer, the right brand of underarm deodorant.

This is a great book, a moving book, and one of the best works of non-fiction I have read in a long time. Especially if you have blighted your brain by reading too many Who-moved-my-cheese type books, read this! And if you’re too cheap, um, impoverished, to buy it, then you can read it all for free online.

16 August 2001 12:11 pm

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