It is difficult to find worse whiners in India today than the GSM cellcos. I’m writing this after laughing over this line in the Financial Express: Industry sources said the TRAI directive on interconnect came as a ’shock’ to the cellular industry last Friday and forced players to take it up with the regulator as a first priority. These are people who went into business with eyes wide open: they knew that
- India’s basic-telephones-to-cell interconnect costing was ridiculous
- deregulation in the fixed-line sector was imminent
- the new players would be much more nimble and aggresive than the lumbering dinosaurs called BSNL and MTNL
Well, now they have a velociraptor called Reliance in their midst, and it’s drawing blood without even coming starting to offer services. And they are surprised that the regulator is siding with the basic-service-providers? After all, the TRAI is merely interpreting the rulebook, and the rulebook says that cellcos have to offer interconnects to all basic providers. If the cellcos are discovering only now that the rulebook was so firmly stacked against them, then (if I was a cellco shareholder) I would raising cain about what the cellco legal eagles and due-diligence people were doing all this time.
Of course, the correct answer to that is they were playing a wink-and-nod game with their only ‘competitors’, BSNL and MTNL, comfortable in the knowledge that both was doing what they knew best — fleecing customers while providing substandard service.
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